Swipe to see all three. Transit shelter posters. Each colorway sits in its own scene, with light streaming through the shoe to sell 360-degree ventilation.
Case study · Photography & Print
A product launch for the ClimaCool Ride running shoe. I produced the product photography, retouching and print production, from sourcing the shoot to approving proofs, and delivered 18 print-ready out-of-home files across six colorways and three poster formats.
Swipe to see all three. Transit shelter posters. Each colorway sits in its own scene, with light streaming through the shoe to sell 360-degree ventilation.
The brief
The ClimaCool Ride's story was ventilation: 360 degrees of airflow in a shoe that weighed 8.9 ounces for men and 7.6 for women. The creative put each shoe at the center of its own environment and drove viewers to a mobile site to see the shoe from every angle.
The campaign ran across magazine, out of home, billboards, TV, mobile and digital. My job was the photography and everything it fed in print: get the shoe shot right once, then carry that image cleanly into every size and channel.
The process
I sourced the director and the studio, bid the vendors, and produced the shoot for every colorway and style in the line.
I brought in color correctors and retouchers and moved each image through them, keeping product color true across every version.
I prepped the files for each format: bleeds, dielines, proofs and color. I triple-bid the print vendors and reviewed hard proofs against the files. With this many pieces, the agency brought a D50 viewing booth into the office on loan, so the creative director and I could approve color without leaving to sit at the printer.
Final files went to the out-of-home vendors and magazines. I handed the retouched product assets to the agency building the in-store displays and to the digital teams, so every channel worked from the same approved images.
The out-of-home system
Six colorways, three poster formats. Pick a colorway to see how one image carries across every size.
Shown at relative size. Select a poster to enlarge it.
As delivered
Every file left with crop marks, a color bar and a job slug, so the printer and the agency could match each piece to its job, version and approval.
What I owned
Scope: photography, retouching and print production. Another agency designed and built the in-store displays using the assets I delivered.